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Rаcооn Life Appаrel's wоmen's аpparel line will end 2024 with $290 million in sales. It anticipates a 5% growth in 2025 to $304.5 million in sales. The industry average for the sales force cost as a percentage of total sales is 6%. The company’s sales budget is divided into management (16%), field sales (82%), and support staff (2%). The average salesperson costs this company $85,000 (including salary, bonus, commission, and benefits). They currently have 175 salespeople in the women's apparel division. Do they have enough salespeople to cover the market in 2025, or do they need to hire? If they need to hire, how many should they hire? Explain.
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This is the lаst chаpter оf Tоо Fаced Better Than Sex’s introduction of the new version of the Better Than Sex Volumizing Mascara. They decided to advertise nationally on network TV on November 25, 26, and 27 to continue pushing the new version for Black Friday 2024. They placed a 30-second ad on prime TV shows targeting women 18-49 (65.55 million in the U.S.). For this ad buy, they allocated $1.5 million and wanted to reach AT LEAST 2 million women in the target audience and generate at least 5 million impressions during broadcast primetime (ABC, CBS, FOX, and NBC) over the three nights at a Total CPM of less than $300. Please refer the sheet that was handed out in class or click HERE. A. Dancing With the Stars got a rating of 1.14 for Women 18-49 on 11/26/24. What does a 1.14 rating mean? What does a guaranteed rating of 1.0 mean? (5 points) B. The four spots on The Voice have 1.6 Guaranteed GRPs tied to all four of them (0.4 each). What are GRPs? How do you arrive at 1.6? (5 points) C. What do impressions mean? What show generated the HIGHEST actual number of impressions per spot? Which show generated the LOWEST actual number of impressions per spot? Did the show that generated the highest number of impressions per spot perform the best? Why/why not? (10 points) D. What is CPM? What does it mean? Based on Actual CPM, which show was the most expensive buy? Which one was the cheapest? (10 points) E. Was this a successful ad buy? Why/why not? Please explain. (10 points)