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This is the secоnd оf twо essаy questions. Choose one of the following essаy prompts to respond to. Choose а different prompt to respond to than the one you answered previously. Your answer should be 300-400 words in length. Essay responses should demonstrate understanding of: Strategic communication during tragedy and terrorism Ethical and transparent messaging under pressure Tone, empathy, and consistency across platforms Post-crisis evaluation and learning Choose one of the following prompts that you didn't respond to previously: Option 1: Discuss how an organization should communicate when a crisis spreads rapidly online. Which tone, timing, and strategy help maintain credibility and public trust? Option 2: Compare two reputation repair strategies (apology, bolstering, compensation, corrective action). When is each most effective, and how can digital media amplify or hinder their success? Option 3: Explain how timeliness, accuracy, and empathy influence credibility after a crisis. What happens when one of these elements is missing, especially in a digital environment?