Yоu аre а cоmmunicаtiоns and marketing director for a city. You are overseeing the communications for the ribbon-cutting event for the launch of a new state-of-the-art community park, which will include recreation, athletic facilities, cultural activities. What will you do in your integrated communications and marketing planning before, during and after the event to “persuade” the media, local community and business leaders, and the general public to come to your celebration? Using the PESO model, name the four different communications areas that model includes and the ideas you will employ within those four areas for visibility. You can think creatively and out of the box.