(05.02A MC)It is estimated that 99% of all species that ever lived are now extinct. Why, then, do we say we are now experiencing an extinction (loss of biodiversity) crisis?

Bethany works for Futuristic Technology, a research lab. She comes up with an idea for a home assistant robot designed for helping children with their homework. She shares the idea with the marketing manager, who assesses Futuristic Technology’s resources, as well as its ability to produce and market the robot. The marketing manager decides the product is impractical because of legal barriers related to children’s privacy. During which stage in the product development process was Bethany’s idea rejected?

Cherice posted a funny video to her Instagram page showing her dog taking the remote control for her television and hiding it. The post went viral as other users commented how they can never find their remote control because of the same issue. A major television manufacturer showed the post to its engineering team to have them develop a remote control that could be located via a smartphone app. This scenario relates to the______ element of the marketing mix.

Distribution channels for consumer products and business products are the same.

Podcasts have been known to influence consumer buying habits.

Trying to determine customers’ true needs is difficult because no one fully understands what motivates people to buy things.

Luca runs a high-end cafe in Los Angeles, California. He knows that his customers are high earners with upscale tastes. This is a description of Luca’s target market.

A concentration marketing approach uses different advertising messages for different market segments.

The senior vice president of sales contacts a lower-level manager from the marketing department to request a favor. This is an example of horizontal communication.

Gita is a freelance virtual assistant for several small business owners. Mainly, she schedules social media posts and responds to customer e-mails. Gita is running a service business.