Bethany works for Futuristic Technology, a research lab. She…
Bethany works for Futuristic Technology, a research lab. She comes up with an idea for a home assistant robot designed for helping children with their homework. She shares the idea with the marketing manager, who assesses Futuristic Technology’s resources, as well as its ability to produce and market the robot. The marketing manager decides the product is impractical because of legal barriers related to children’s privacy. During which stage in the product development process was Bethany’s idea rejected?
Read DetailsCherice posted a funny video to her Instagram page showing h…
Cherice posted a funny video to her Instagram page showing her dog taking the remote control for her television and hiding it. The post went viral as other users commented how they can never find their remote control because of the same issue. A major television manufacturer showed the post to its engineering team to have them develop a remote control that could be located via a smartphone app. This scenario relates to the______ element of the marketing mix.
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