An ________ reference group consists of people we know, while an _______ reference group consists of those we don’t know but admire anyway.

________ is when people supplement some of their purchases of brand-new items with some purchases in the secondary market.

Greg heads to Target. As he walks through the door, his phone pings with a notification: As a valued customer, he has been given a digital coupon he can use for 10% off any purchases he makes on this trip. Strolling the store, Greg’s phone pings again. This time he’s notified that a product he’s purchased in the past, Tide detergent, is on sale in the next aisle. What technology is being employed in this scenario?

SRI Consulting Business Intelligence divides consumers into three groups based on their attitudes toward luxury. Consumers who use luxury goods to say, “I’ve made it” are described by which phrase?

Jeff Bezos is an individual who recently earned his wealth and doesn’t have the benefit of years of training to learn how to spend it. Market researchers would use the term _______ to describe consumers like this.

Which of the following is an example of a rite of passage?

All EXCEPT which of the following are expressions of digital selves?

What is the term for the purposeful designing of space and its various dimensions to evoke certain effects in consumers?

Decorating the self serves a number of purposes. Which of the purposes identified in this chapter might encourage an urban woman to carry a “mugger whistle” around her neck?

The feeling that one cannot keep up with the responsibilities and expectations placed on them is referred to as .