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Author Archives: Anonymous

Dollar Tree Stores, Inc. is an American chain of discount va…

Dollar Tree Stores, Inc. is an American chain of discount variety stores that sells items for $1 or less.  Which type of segmentation is primarily used by the company?

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Matching: Match the drug for asthma to the drug classificati…

Matching: Match the drug for asthma to the drug classification.

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When Chipotle opens a new restaurant in a new market, they o…

When Chipotle opens a new restaurant in a new market, they offer free burritos and low prices on other items over their first weekend in order to get people to try their food.  This strategy helps them gain a larger number of customers in a quick timeframe.  This is an example of what pricing strategy?

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The channels pictured in the red box below are examples of a…

The channels pictured in the red box below are examples of a(n) _________________________________ .

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Xiomara’s Designer Dresses (a small clothing shop near FIU)…

Xiomara’s Designer Dresses (a small clothing shop near FIU) is having a sale – “Buy two, get one free”.  They are hoping to get customers to purchase more by lowering their prices in an effort to increase their sales.  This is an example of what pricing strategy?  

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7up is a soda company that offers its product in a variety o…

7up is a soda company that offers its product in a variety of sizes to appeal to what the customer is looking for (small single serving, larger single serving, multiple servings, etc.)  This is an example of what pricing strategy?  

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The number of people who have seen an advertisement represen…

The number of people who have seen an advertisement represents __________________________ .

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Bath and Body Works had a surplus of candles so they decided…

Bath and Body Works had a surplus of candles so they decided to offer a special “2 candles for $24” in hopes of increasing sales today.  This is an example of _________________________________ .

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Bic sells their pens to stores like Staples; Office Max/Offi…

Bic sells their pens to stores like Staples; Office Max/Office Depot; grocery stores; and convenience stores – all businesses who will eventually sell to final consumers.  This is an example of ___________________________ . 

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Mary Kay is a beauty, skincare & make-up company that sells…

Mary Kay is a beauty, skincare & make-up company that sells its products directly to the final consumer.  They do not sell to wholesalers and retailers.  This is an example of a(n) ________________________________________ .

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