A marketer wants to know how many times, at most, a user should typically see the same social ad before it’s considered stale. What is the recommended frequency cap?

To recover from a brand attack, if the negative claim being spread about the brand turns out to be true, what combination of actions is recommended?

A brand wants to identify social media users with a following larger than an average person’s but smaller than a celebrity’s, believing this group has the biggest impact on their audience’s purchasing opinions. What is this group of social media user called?

A WhatsApp Business account handled 40 customer chats in a week, with a combined total resolution time (from first message to resolved query) of 400 minutes across all resolved chats. What is the Average Resolution Time (ART), per chat?

An online furniture store sets up a Facebook ad campaign with the specific goal of getting users to complete a purchase on its website, using pixel tracking to confirm when this happens. What is this type of objective called?

A custom-couch ecommerce site is featured in a web design gallery and starts receiving many visits from design enthusiasts with no intent to buy. What should the team do before designing further conversion tests on this site?

A company allows customers to discover a product on Instagram, add it to a social-media shopping experience, and complete the transaction without leaving the platform. Which concept is being applied most directly? 

A marketer wants to isolate whether long-form versus short-form email copy affects clickthrough rate, independent of the subject line being used. Which A/B testing principle should guide this test’s design? 

Which of the following best describes attribution in digital marketing? 

Which Facebook reaction, alongside the Like button, can be used to gauge which content users enjoy most, prompting the algorithm to show similar content?