Britney and Tiffany are both interested in purchasing Blueto…
Britney and Tiffany are both interested in purchasing Bluetooth speakers and are overwhelmed by different options available at a local electronics store. Britney decides to consult a magazine devoted to reviewing home electronics. After reading a number of articles stating the pros and cons of each model, she decides on a specific speaker. On the other hand, Tiffany decides to purchase a large dark-colored speaker as it is the best-looking one in the store. Britney has been persuaded to purchase this speaker because of the ____ route to persuasion whereas Tiffany was persuaded because of the ____ route.
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