Chapter 2 Inattentional blindness refers to which of the following situations?

Chapter 4 A corporation distributes a formal document to all employees outlining expected standards of behavior, including rules on conflicts of interest, confidentiality, workplace respect, and reporting misconduct. All employees must review and acknowledge this document annually. Which concept best describes this formal set of behavioral guidelines?

Chapter 3 The concept of human rights is central to which of the following ethical traditions?

Chapter 7 Which of the following best defines hypernorms in ethical theory?

Chapter 2 Which of the following best describes change blindness in ethical or organizational contexts?

Chapter 2 Which option best describes moral imagination in ethical decision making?

Chapter 3 Which of the following best defines duties in ethical decision making?  

Chapter 4 A large corporation emphasizes strict adherence to laws, regulations, and internal rules. Employees are trained to avoid legal violations, and success in ethics is primarily measured by whether the company complies with external requirements. Little discussion occurs about broader values or ethical aspirations beyond what the law requires. Which concept best describes this organizational approach?  

Read the instructions carefully, then answer Yes once you have agreed to the Pledge. The total time available for this exam is 2 hours and 30 minutes. This is a closed book, closed notes exam. You may not use any materials other than what is delineated on this document. You are also not permitted to use any personal electronic equipment during the exam or the break you may take. Please use the space provided to write your response for each question. Please respect the academic ethics policy. Pledge: “I have read and understood the above instructions. I pledge to not discuss or share the content of this exam with anyone else, and I understand that doing so will be a violation of the academic ethics policy.”

“If imitation is the sincerest form of flattery, then McDonald’s Big Mac ought to feel awfully flattered by Burger King’s new Big King burger—out this week and priced at $3.69. The King’s features include two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a sesame seed bun. In fact, a bun trifecta: one on top, one in the middle, and one below—just as with the Mac.” – NBC News, Nov. 6, 2013. (a) (1 point) Evaluate Burger King’s marketing strategy of launching the Big King burger in 2013.  This response has a 75-word limit  (b) (2 points) Suggest a comprehensive marketing strategy that can help Burger King face McDonald’s more effectively and be even more profitable. Explain your reasoning. This response has a 125-word limit