Which of the following best completes the sentence, ‘High-value content can’t meet marketing objectives unless it reaches ______. Social publishers need to distribute and promote the content to drive organic reach.’?

Which of the following completes the sentence, ‘Keyword ______ is referred to as the insertion of a superficially large number of keywords throughout a site’s content and tags’?

Which of the following characterizes content in terms of originality and substance?

Which of the following completes the sentence, ‘______ links are ones in which a company pays a search engine to list as part of related search results’?

Which of the following best completes the sentence, ‘Whereas blogs are typically in the realm of ______ media, media-sharing sites are ______ media because their environments are not directly controlled by the person or organization posting the content.’?

Today, the algorithms SNS use to deliver content in member newsfeeds make it more difficult for brand messages to reach their fans. What should marketers do in response to this development?

In Chapter 7, what vocabulary term is used for writing one’s personal thoughts?

Which of the following is a term used to describe a single profile providing access across social networking sites with a single login and shared information?

Fans of Scandal can buy clothes, mugs and other items that sport the show’s logo. Which fandom characteristic is this an example of?

In Chapter 6, what threatens social media trust?