Mary Kay is a beauty, skincare & make-up company that sells its products directly to the final consumer.  They do not sell to wholesalers and retailers.  This is an example of a(n) ________________________________________ .

Costco sells items in bulk at cheaper prices in order to attract more shoppers to their store.  This is an example of what pricing strategy?  

Bass Pro Shops sends out catalogs to all of their customers in their database to encourage them to shop at their store, while enhancing their relationships.  This is an example of _________________________________ .

Gillette sells their famous Mach 3 razor (shown in center of the photo below) for a lower price.  They understand that once a consumer starts using and (hopefully) likes their razor, they must buy the replacement blades (shown on the right of the photo), which are more expensive.  This is an example of what pricing strategy?    

Getting from one place (i.e. home) to the other (i.e. school) in your car is an example of which product level?

Macys sells a wide variety of product lines including women’s and men’s clothing, cosmetics, jewelry, handbags, home furnishings, mattresses, and baby/children’s clothing.  This is an example of a ______________________________ .

A group of entrepreneurial friends were in various stages of the new product development process. Isabel had many ideas so she was asking her friends for their opinions to see which ones were really good that she can move forward with (and which were bad, so she could eliminate from consideration).  Raul had decided to open a men’s barber shop in Hialeah, so he began asking guys in the area if they would consider going to a new barber shop in Hialeah.  Carolina was in the process of creating a potential promotional campaign for when her product launches over the summer.  Andrea just began selling her new t-shirts in Target stores nationwide.    Who is in the concept development and testing stage? 

In April, Nordstrom always runs a sale on their remaining winter coat inventory in hopes of selling their merchandise to make room for the new spring items. This is an example of what pricing strategy?  

Crest decided to partner with Scope because they discovered that many of their users want to have fresh breath after brushing their teeth.  This is an example of which segmentation strategy?  

Burger King’s sales for their chicken sandwich dropped dramatically after Popeye’s launched their chicken sandwich. McDonald’s sales for their chicken sandwich have leveled off, since it’s been available for many years.  Taco Bell just launched a new chicken taco nationwide and sales are slow.  Popeyes saw a huge spike in sales for their new chicken sandwich.    What company is in the growth stage?