Taco Bell launched a new menu item called the Flamin’ Hot Doritos Locos Tacos!   The company chose to run magazine advertisements introducing their new product.  When creating the ad, they chose to feature the words “Flamin’ Hot” and Doritos, along with a sample product and their company logo.   Using “Flamin Hot” and Doritos, along with the product represents what step in the communication process?  

The channels pictured in the red box below is an example of a(n) _________________________________ .

Dividing a market refers to which concept?

Tiffany & Co. is an American luxury jewelry and specialty retailer owned by LVMH headquartered in New York City. It sells jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, and leather goods.  Which type of segmentation is primarily used by the company?

Anyone can sign-up to become an Avon sales representative because the company knows that their sales power lies in the word-of-mouth created at house parties to promote the Avon brand.  Through these parties, these sales representatives use their personal relationships with friends and family to promote Avon.  This is an example of _________________________________ .

Jersey Mike’s (a nationwide sandwich shop) does the bulk of its daily sales during lunch.  Knowing this, they use which strategy to help find their customers?

A group of entrepreneurial friends were in various stages of the new product development process. Raul had decided to open a men’s barber shop in Hialeah, so he began asking guys in the area if they would consider going to a new barber shop in Hialeah.  Carolina was in the process of creating a potential promotional campaign for when her product launches over the summer.  Andrea just began selling her new t-shirts in Target stores nationwide. Michael had just received the costs to create his product in China, including shipping to the US, and he was trying to figure out how much he would need to charge for his product in order to be profitable.     Who is in the commercialization stage? 

Zephyrhills sells its bottles of water to convenience stores, supermarkets, department stores, specialty stores…essentially any store that is interested in carrying water.  This is an example of ______________________________ distribution.  

Taco Bell just launched a new chicken taco nationwide and sales are slow.  Burger King’s sales for their chicken sandwich dropped dramatically after Popeye’s launched their chicken sandwich. McDonald’s sales for their chicken sandwich have leveled off, since it’s been available for many years.  Popeyes saw a huge spike in sales for their new chicken sandwich.  What company is in the decline stage?

Most adults will only consider eating cereal for breakfast, so Frosted Flakes uses this type of segmentation strategy?