[fish] Emerson is going on a fishing trip and wants to shop for a sonar fishfinder for his boat. He is unsure whether to visit a retail store or shop online. With the trip just two weeks away, his top priority is being able to quickly compare the features and benefits and prices of many options before making a decision, as he must place an order by the end of the day. In this scenario, what benefit of online shopping best meets Emerson’s needs?

[results] Which statement accurately describes what marketing managers should do when actual results exceed goals and when actual results fall short of goals?

A 52-year-old patient presents with chronic low back pain persisting for over 6 months. The patient reports difficulty walking and occasional numbness in the legs. Which of the following best describes the essential components of a thorough physical examination for chronic pain? Select all that apply. 

[latte] You see a new sign outside your local market that states “Pumpkin Spice Lattes ALL Year Long.” You go into the market, and the manager tells you that they programmed their robot coffee machine to serve pumpkin-spice lattes for the entire year rather than just in the fall. Yay! No other market has figured this out. You now have a way to feed your PSL addiction in summer too! What is the main type of channel utility this market is providing with this change?

[surf] A company that uses an organizational structure based on its surfboards, water skiing equipment, and kayaks would most likely be using a________ grouping.

[difference] The major difference between an off-price retailer and a discount store is that off-price retailers purchase merchandise from manufacturers ________ and discount stores buy from wholesalers ________.

[unit] The difference between unit selling price and unit variable cost expressed on a per unit basis is known as

[Claus] Mrs. Claus bakes and sells homemade pastries to the elves at all the best North Pole markets. To combat slow sales during non-holiday times, she has decided to investigate interactive marketing. She knows that many elves tend to discuss food and cooking on a bulletin board named Short Order Cook. So, she began visiting that site to learn their flavor preferences and other tastes. At the same time, she set up her own website, ClausCakes.com, to share product ingredients (flour, butter, and Christmas magic), new pastry creations, and create awareness for her wares. Which specific e-commerce functions is Mrs. Claus using these two websites to achieve?

[jewelry] Julia is looking at her budget for her jewelry store. Her current sales revenue is 1 million dollars and her costs of goods sold is 200 thousand dollars. She also knows the overall industry sales are 5 million dollars, and the total industry spent 2 million dollars on marketing last year. Using share point analysis, if Julia wishes to expand her market share by 4 share points, what would her new market share be, and how much additional marketing effort is required?

[JCP] JCPenney’s sells clothing, cosmetics, and home goods. Each category contains various brands and products in different price ranges. The total variety of these product categories and items represents the store’s: