Superior service makes superior salespeople.  Salespeople must remember that customer retention is building a relationship on trust before, during and after the sale.  This exercise is a reminder to students of what areas and questions from customers all fall into superior service.  Match the following statements to the correct dimension from the list.  

Questions That Salespeople Need to Answer Satisfactorily to Gain a Buyer’s Trust and Build a Relationship Gaining a buyer’s trust is crucial to being a successful salesperson.  Match the following questions to the correct terms in this chapter that relate to building trust and building relationships with customers. 

The next 5 questions will be over learning objective 2-1. LO 2-1:  Explain what trust is. What is the best definition of trust in sales?

LO 2-2 Which of the following outcomes is a result of trust in sales?

LO 2-1 Why is trust essential in a buyer-seller relationship?

LO 2-5 Which of the following is a key principle of ethical selling?

LO 2-2 What happens when trust is absent in a buyer-seller relationship?

LO 2-4 Why is technology knowledge critical in modern sales?

In the identification of Staphylococcus species, we learned that Staphylococcus aureus has many virulence factors such as adhesion factors. Name 2 types of non-adhesion factors that are found in bacteria.

In a student population of 100 students, 15 students come down with a stomach virus.  The prevalence of the infection is __________ and the incidence is ________________.