In class, our examples of Product Failures included:

What company do you aspire to work for after graduation?   What is their industry / sector?  What specific diversity and inclusion strategies are in place now (if you are aware)?  Identify one (1) specific strategy you would recommend for this company.  (Diversity and Inclusion Strategy)

Segmenting customers based on demographics might include: ___________________.

The buying power of the LGBT community in the US will soon exceed $1.2 trillion.  This demographic is known to be tech savvy, early adopters, brand loyal and having proportionately higher discretionary income. As a key executive with Samsung Electronics (in its US operations), what specific steps will you take to produce new, innovative products to attract this consumer group?  (Product Development)

Purchasing power is the amount of money that a person or group has available to spend. As inflation decreases, consumer purchasing power decreases.

DEI in product development is always important.  _____________ ___________ is the design of an environment, a product or a service, so that it can be accessed and used by as many people as possible, regardless of the person’s age, gender and disability.  

One purpose of the Multicultural Economy report (by the Terry School of Business, University of Georgia) is to help businesses tailor marketing, products, and media strategies to specific racial and ethnic consumer segments as the U.S. market becomes more diverse.

The “5 Ways Marketers Can Take Action to Improve Diversity” includes:

The Multicultural Economy report provides national buying power estimates broken down by race (including white, Black, Asian, and American Indian) and ethnicity (Hispanic and non‑Hispanic), but fails to provide state-level buying power estimates.

In our class, we looked at and evaluated soft drinks that were designed by women for women.