In the Gaudin and Davis (1985) article, “Social Networks of Black and While Rural Families: A Research Report,” the authors both conceptually and operationally defined “heterogeneity in network composition.” Identify whether the following is the operational definition or the conceptual definition. “Heterogeneity of the network refers to the range of social statuses represented in the members of the subject family’s network.”

For the following item, indicate whether a research question, a null hypothesis, directional hypothesis or non-directional hypothesis is being tested: What effects do alcohol education programs have on teenagers’ attitudes toward drinking and frequency of drinking?

True or False: If a measure is not valid, it cannot be reliable.

According to Davison (1983), media bias is frequently perceived in situations where it is clearly absent or where it is present to a very limited extent.

The tendency of research participants to answer questions in a way that they feel will make them look good to others is called:

According to the “Reading Polls” lecture, sample size affects the error that we assume is around the estimate of the population.

True or False: Open-ended questions provide a greater uniformity of response categories than close-ended questions.

What type of question design issue does the following questionnaire item illustrate? How many days in the past week have you used Facebook? (a) 2-3 days, (b) 4-5 days, or (c) 7 days per week

What is Cooley’s (1909) definition of communication?

Bem (1970) argues that attitudes follow behavior.