John Cubic owns a manufacturing company that produces large…
John Cubic owns a manufacturing company that produces large marble statues. In 2023, the firm delivered strong results, generating substantial profits that John reinvested in the firm. Since last year, the company has been working at capacity, and it has suffered from inefficiencies. In 2024, John budgeted for similar results but changed the pricing strategy and production process to reduce workload. He decided to increase the price of the statues, hoping to achieve the same profit by selling fewer of them. He also tried to reduce material costs by sourcing the marble from another quarry. This is the budgeted income statement for 2024: In addition, John gives you the following information: The actual results, however, did not meet John’s expectations. These are the actual results: To facilitate your analysis, John also provides you with the following data: John is confused by the results and needs your help to figure out what went wrong. Important: enter favorable variances as positive numbers and unfavorable variances as negative numbers.
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