The source of a message influences its effectiveness. To increase the effectiveness of a message, the communicator should be attractive and __________.

Paul walks into a Circle K store. He sees big cut outs of the “bud girls.” He decides to buy the beer. He thinks to himself, “Maybe I’ll get a pretty girl like this if I drink bud.” This is an example of

The Bem Sex Role Inventory (BSRI) measures

Maya looks to Andy to determine whether or not her views about social reality are right/wrong. This is an example of __________

King Kong often climbs towers. One day King Kong was running away from Godzilla. In the middle of New York City, with many bystanders, King Kong climbs up the Empire State Building. He has no problem. In fact, he climbs up faster then ever before and evades Godzilla forever! This is an example of social

The research area of __________ is interested in the effects that the presence of others has on performance.

Conformity is always bad.

When we are unaware that a social situation IS causing our behavior

If you are high in self-monitoring, you will __________?

The process by which we compare ourselves to others to assess our views is called social