[Guy] Guy is a salesman for a hospitality company that help…
[Guy] Guy is a salesman for a hospitality company that helps book conference and event spaces in major U.S. cities. His company recently tasked him with targeting Canadian businesses that frequently travel to Chicago for organizational events. After identifying a potential lead named Paul, who works for a Vancouver-based engineering firm, Guy decides to meet with him in person. Wanting to make a strong first impression, Guy puts on his favorite Calvin Klein cologne and arrives early to their dinner meeting. Throughout dinner, Guy focuses less on selling and more on getting to know Paul, building rapport by chatting about shared interests. When Paul brings up his love for beer, Guy joins in enthusiastically, and the two dive into a conversation about local breweries. Later, Guy shifts the conversation and starts asking about Paul’s company’s event space needs. What stage of the selling process is Guy in?
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