At a specialized Lush cosmetics store in Japan, consumers us…
At a specialized Lush cosmetics store in Japan, consumers use their mobiles to scan products displayed in glass cases. Scans reveal more about ingredients, properties, and benefits of each product—consumers can even access a special booth to receive a “smell sample.” After each interaction sensed by a computer to be positive, a voice asks if the customer wants to place the item in their virtual cart, which is sent directly to their shipping address. This shopping experience is a demonstration of
Read DetailsNature’s Best Pet Foods offers new online customers a 5 perc…
Nature’s Best Pet Foods offers new online customers a 5 percent discount for signing up for automated pet food shipments. After six months, these customers are offered a 10 percent discount for maintaining their pet food subscription. This tactic is designed to
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