________ reflects a customer’s judgment of a product’s performance in relation to his or her expectations.

During his research about people’s perceptions of Broadway musicals, Gerry asked people to create collages, on their own, out of magazine photos, which is a technique called ________.

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.

The ________ environment includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.

Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.

________ beliefs and values are passed from parents to children and reinforced by social institutions – schools, churches, businesses, and governments; they are very difficult to change.

A scale that connects two bipolar words is called a ________.

The John Deere brand might make someone think of a rugged, Midwestern male who is hardworking and trustworthy, which the brand management folks would learn through ________ research.

Which of the following would be the best illustration of a secondary belief or value?

Chipotle engages customers through Facebook, Twitter, and other social media via its grassroots “Food with Integrity” digital strategy, which puts the focus on what it sells and where it comes from. These are examples of ________ media.