When you write an email message to an instructor or a potential employer, you should respect your audience by using a concise, meaningful subject line; keeping paragraphs brief and focused; proofreading for errors; and paying attention to tone.  

What is the expected customer lifetime value (CLV) of a Traditionalist Tom? Enthusiast Ellen?

Keeping in mind the criteria for selecting a target segment discussed in class, describe how one of these criteria might lead Yellow Jacket Wines to conclude that the segment with the lower CLV is actually the better target segment. Be specific and relate your answer to the context of this example.

When you cite a commonly known statistic or fact (ie., Washington D.C. is the capital of the U.S.), a signal phrase is often not necessary. 

You should NOT use the authors’ last name in the citation if the authors’ names appear in the text. 

Select the reference example that has the correct format for APA style. 

Sources that are cited within an essay must also be listed as an entry on a Works Cited page. 

A nurse is reviewing epidemiological data on child maltreatment for staff education. Which finding most strongly supports the need for increased vigilance in infants and toddlers?

Indirect sources are cited by

Generally, the introduction to a piece of writing announces the main point; the body develops it, usually in several paragraphs; and the conclusion provides a summation and sometimes a call to action.