GatorNation annually sells 30,000 University of Florida T Sh…
GatorNation annually sells 30,000 University of Florida T Shirts through distributors who then sell the T shirts for $25 to retailers like Dick’s Sporting Goods who then sell them on to consumers for $40 each. GatorNation’s cost of goods are $10 per shirt and they have an additional selling cost which is a licensing fee to UF of $3 for every shirt that they sell. This fee is only charged on those shirts sold to distributors. The distributors’ margins are 20%.
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