When identifying a problem (or Opportunity), the researcher needs to look for “gaps” and to avoid ___, the routine way of looking at a situation. It causes individuals to assume that what is generally accepted to be true or assume away something novel as irrelevant.

The management of a local coffee shop in Fairfax, Virginia is concerned about their choice of social media advertising. They aren’t sure if advertising placed in social media is reaching their target market. A research project is launched with the objective of determining the relationship between engagement with the social media ads and making purchases from the coffee shop. You decide to conduct a survey to ask about engagement with social media ads and the number (frequency) of purchases from the coffee shop. This type of research is best described as:

A(n) _____ problem is a restatement of the decision problem in research terms from the researcher’s perspective.

To reduce Demand Characteristics in an experiment, which of the following should be used?

When constructing a list of questions to ask participants for use in a focus group or interview, in general, which type of approach is used, in which broad general topics are asked first, and then increasing focus on specific issues to be studied with more focused questions?

A researcher is analyzing qualitative data using a procedure for identifying themes and patterns with the data using codes that identify them. The research is using: 

Human Subjects have rights and obligations in marketing research. One of these is the right to be informed about the nature of the research. In order to provide this to human subjects, researchers inform the subjects about the nature of the research study and ask them to participate in the research. This is called: 

The purpose of a _____ is to summarize the problem and information needed to address it.

A common problem with reports is garbage in = _____ out. 

A marketing research team studying the marketing of a sports team was planning the data collection process. A basic principle that should be followed by these researchers and all researchers when beginning the data collection process is to consider beginning with with _____ data, then proceed to collecting _____ data.