A major factor underpinning the growth of the nation’s minority markets is that African Americans, Asians and Hispanics continue to become more highly educated, which allows proportionally more Blacks, Asians and Hispanics to enter occupations with higher average salaries (Multi-Cultural Buying Power). As a key executive in a business-to-consumer company, name and describe three (3) important factors to consider when determining your market segmentation strategy.

In class, we watched a few video / television advertisements which specifically targeted the LGBTQ+ community, including an advertisement by: ______________________________.

According to The Multicultural Economy (University of Georgia study), ___________ _____________ make up 6.3% of the U.S. population, but they have buying power of $1.3 trillion. This means they have the highest per capita buying power amongst the racial / ethnic groups in the U.S.

Many of the DiversityInc Top 50 business-to-consumer companies tout their strategies, initiatives, and measurable results relative to DEI. Based on our reading assignments, our class discussions, and your own self-study, describe the importance of DEI relative to marketing / advertising and/or product development and/or the overall business case for DEI.

Consumerism promotes the idea that individuals should prioritize saving money over purchasing goods and services.

Which of the following best describes behavioral customer segmentation?

In product development and in marketing, there are many examples of products and advertisements that are NOT inclusive. Name and describe one (1) product that is not inclusive, and name and describe one (1) advertisement that is NOT inclusive. Avoid using examples from our class discussion.

When determining their marketing customer segmentation strategy, companies must give serious consideration to: ________________________________________________.

The 4 P’s of Marketing include product, place, promotion, and price. “Place” encompasses not only the physical location where products are sold but also the distribution channels and logistics involved in delivering the product to the consumer.

Creating cross-functional teams for the development of products so that they can be properly manufactured and serviced is known as the voice of customer.