The way to approach a new business venture is to design a good or service that is unique

Many people incorrectly believe that only ___________ can be creative.

In evaluating a potential purchase of a venture, an entrepreneur should look at the earning power of a business in the past and project this into the future.  This is called looking at the ____________ of the venture.

In a study of successful ventures (firms listed in the Inc. 500 group of fastest-growing privately held companies), the most significant problem encountered at start-up was ____________

______________ is the expansion of a product, service, or process already in existence.

Popularized by Tim Brown in his book Change by Design, ______________ is essentially the process of applying the techniques and strategies used by designers, such as observation and rapid prototyping, to draw out insights regarding what customers want and need.

Two important components of creative problem solving are _____ and _____.

In order to have a creative business, the organization must have a large variety of personality types and willingness to accept __________.

According to the text, it is important to get an idea of how well the firm is doing ______________.

Venture risk is affected by customer _____________ for a start-up.