In lecture we talked about several kinds of research that inform IMC strategy. Which of the following is best suited to understanding the impact a campaign is having and if it’s working as intended?

XXXXX Creative Solutions is an IMC agency you work for. They have a client who sells high end running shoes and clothes, and wants to expand their market appeal to other audiences beyond their current fitness savvy buyers and gym-rats. Using what you know about market segementation, target audience demographics and other principles of brand development, Describe WHAT other audience(s) you would pitch these products to, WHY this audience is likely to be a good fit, and HOW you would make that sell/develop that audience as future buyers. XXXX

Which of these is NOT one of the key principles of the ethical advertising? 

Pool Inc. is a company that sells both pool tables and swimming pools, and each division has its own marketing department. Therefore, they use a(n) _______ system.

Jell-O, Oreos, and Capri Sun are all brands owned by the Kraft corporation. When planning their advertising strategy/strategies, which organizational system is Kraft most likely to use? 

Quantitative studies are not generalizable and are mostly used to provide more description to findings from qualitative studies.

Jimmy wants to buy a new electric guitar, so he begins to read through online reviews to see which brands people think are the best. For the brands, this is an example of a(n) _________ touch point.

Attitude is a born or innate predisposition to respond to an object

Which of these is the best example of an indirect source? 

Dayson created an ad that focused on the uniquely designed shape of its hair dryer, which is intended to be more comfortable to hold and easier to use. This is an example of a ____________ strategy