Kevin Plank, the CEO of Under Armour, believed in his vision so deeply that he invested all his savings and took on additional credit card debt just to fund the company. Currently, Under Armour has taken in more than $5 billion in net revenue and has almost 18,000 employees worldwide. This suggests that Kevin Plank has a ______.

A refugee crisis is an example of a wicked problem.

Which person has likely used the Entrepreneurship Method?

Retail clothing company TomboyX designs and sells apparel regardless of gender. They matched the growth of their company to the growing demand for this in their community. This is an example of what type of success?

Maria wants to develop customer personas for her gourmet cold-press coffee shop. List some ideas that Maria could use to develop her personas.

Sean has created an automatic cat feeder that he hopes will solve the problem of having to feed a cat multiple times a day while keeping food fresh. He builds seven crude, but serviceable, units and asks friends with cats to test the product. He then obtains their feedback. What is this process called?

Anthony is thinking of starting a small hot dog cart that he will take to a beach area nearby. Before starting, he investigates city ordinances and talks to vendors in the beach area. He also talks to people at the local parks who sell hot dogs to find out what makes their business successful. Anthony is conducting what stage of the scientific process?

LaShonda searches discussion boards and finds that many people want the option to have custom tailored suits delivered right to their door. What does this idea most demonstrate?

While completing market sizing, an entrepreneur estimates the total potential number of products they can sell. What is the entrepreneur doing?

Sabrina is trying to prove to investors that there are many customers available for the product she wants to create and that she has a good chance of reaching these customers. Which should Sabrina focus on to best achieve this goal?