Air travel today is not very glamorous and takes a lot of patience but many changes have occurred to enhance convenience for travelers.  First, consumers can book their own travel via the Web rather than use a travel agent.  Before their flight, they can check-in remotely via their smartphone or other mobile device and print their boarding pass.  Alternately, they can use their smartphone to display their boarding pass to the gate agent who scans the digital image.  Once on-board and safely cruising, some airlines offer in-flight Wi-Fi to enable travelers to check their e-mail, send documents, surf the Web or catch up on a Netflix series or movie. These conveniences are most related to the ________ environmental factor.

The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:

The amount of revenue a company makes per day by selling x items is given by the function + 14x. How many items should be sold if the company wants to maximize their profit?

The process for creating, communicating, and delivering value to the customer is called _____.

The communication process begins with a(n) ______ who acts as the source in the communication system as they seek to convey a(n) _____.

The business analysis stage of the New Product Development Process:

Many other students in your class have demographic characteristics very similar to you.  You are likely the same age, same level of education, same ethnic background, and so forth.  However, you may have very different attitudes, interests, and opinions.   For example, you may have little in common regarding your political opinion, taste in music, or hobbies you enjoy.  Recognizing these differences are related to consumer purchase activity will lead a company to use:

The Parker & Frank brand is synonymous with the fine quality and exceptional styling of its leather handbags, shoes, luggage, belts, and other accessories. Earlier this year the company introduced a new direction in the company’s ________: a branded line of furniture manufactured by one of the top furniture makers in the country.

An individual’s reference group is most likely to influence his or her purchase decision while buying a(n) _____.

Penelope is using data collected and published by a trade association in her marketing research study. The data used by Penelope can be regarded as _____.