Brand mantras typically are designed to capture the brand’s points-of-________, that is, what is unique about the brand.

Which of the following steps will help service firms to increase their quality control?

If a brand element can be used to introduce new products in the same or different categories, the brand element is said to be ________.

When your JBL headphone sound quality is simply unacceptable to you, this represents a problem with the product’s ________.

The Affordable Care Act, also known as “Obamacare,”

How did Bernie Madoff’s Ponzi scheme serve as a metaphor (comparison/example) for the American economy?

Newspaper and magazine writers who exposed the ills of industrial and urban life, fueling the Progressive movement, were known as 

Why might a new entrant in a market segment decide to offer extremely generous guarantee or warranty terms, even to the point of foregoing profits to do so?

Which of the following statements accurately assesses the significance of wage labor in America during the Gilded Age? 

“The great and leading principle is, that the General Government emanated from the people of the several states, forming distinct political communities, and acting in their separate and sovereign capacity, and not from all the people forming one aggregate political community; that the Constitution of the United States is, in fact, a compact, to which each state is a Party, . . . and that the several states, or parties, have the right to judge of its infractions. . .I conceive to be the fundamental principle of our system, resting on facts as certain as our revolution itself, . . . and I firmly believe that on its recognition depend the stability and safety of our political institutions.”                                                                         John C. Calhoun, Address to the Southern States, 1831 Which of the following groups would have been most likely to applaud the sentiments expressed by Calhoun?