Organizational resources include the capabilities of the fir… Organizational resources include the capabilities of the firm’s production, marketing, finance, technology, and employees. Read Details
Planning often is classified on the basis of its scope or br… Planning often is classified on the basis of its scope or breadth. Read Details
The number of suppliers available to a manufacturer or retai… The number of suppliers available to a manufacturer or retailer affects the bargaining power of buyers. Read Details
Middle and supervisory-level managers spend less time as com… Middle and supervisory-level managers spend less time as compared to CEOs on planning activities. Read Details
Adjustments in the mission statement of an organization refl… Adjustments in the mission statement of an organization reflect changing business environments and management philosophies. Read Details
As the senior vice-president of marketing, Naomi will be clo… As the senior vice-president of marketing, Naomi will be closely involved in her firm’s strategic planning. Read Details
The traditional view of marketing can be described as transa… The traditional view of marketing can be described as transaction-based marketing. Read Details
SWOT analysis refers to an examination of a firm that is lim… SWOT analysis refers to an examination of a firm that is limited to the variables of its stability, work ethic, organizational structure, and technological expertise. Read Details
Firms focus on acquiring new customers rather than retaining… Firms focus on acquiring new customers rather than retaining existing customers, as new customers account for nearly 70 percent of new business for a firm. Read Details
According to relationship marketing, firms must apply higher… According to relationship marketing, firms must apply higher standards of customer satisfaction to external customer relationships over intradepartmental relationships. Read Details