While many firms claim to have adopted the marketing concept, there is little evidence that a strong market orientation contributes to market success and overall performance.

Relationship-building goals and strategies are seldom included in the plans of business firms.

A statement such as “to hit the 300 employee mark by the end of the year” is typically a part of a mission statement.

The relationship era builds on the marketing era’s customer orientation by only focusing on  maintaining relationships with customers.

Not-for-profit organizations are generally less concerned with the bottom line than for-profit organizations.

The emergence of the marketing concept can be linked to the shift from a seller’s market to a buyer’s market.

In the sales era, firms attempted to match their output to the potential number of customers who would want it.

Wesley Pvt. Ltd., can avoid marketing myopia by finding innovative ways to reach new markets with existing goods and services.

The most obvious distinction between not-for-profit organizations and for-profit firms is the focus on generating revenues above and beyond the costs.

Celebrities use person marketing as a way to increase their value in the marketplace.