Garrett wants to buy wine to impress his girlfriend, but he’s pretty clueless when it comes to wine. He finds two highly recommended wines. Both cost the same, but one was made in France and the other was made in China so he decides to buy the one from France because he thinks French wine would be better. This is an example of what benefit in global marketing?

The reading says one of the main advantages for a company to expand globally is to achieve “economies of scale”. What is the definition of that term?

What is the name of the system that classifies all products and outlines the tariffs they will need to pay?

What was the brand used in the text to demonstrate different market entry strategies?

The NBA (National Basketball Association) wants to sell its products in Iran, but the market has significant risk so they decide to allow a partner produce and sell merchandise on their behalf, but that partner must pay royalties to the NBA for every product they sell with the NBA’s logo. What type of market entry strategy is this?

Chad wants to launch his apparel company in Argentina and has identified his target market as male students (18-23) who are avid soccer players. He’s trying to generate ideas for what types of products and designs he should create. What type of market research would be most appropriate?

Joanna is looking to enter Japan with her jewelry company, but she has heard that the culture is very different and that the government favors companies who partner with Japanese firms. So, Joanna decides to partner with a Japanese company to form a separate business entity in Japan that is owned by both Joanna’s company and the partner company. What type of market entry strategy is this?

According to the BTL video, what did Nike do to try to get its Converse shoes to classify as a slipper and not a sneaker?

Which type of global market entry strategy has the least control?

According to the BTL video, what was the main reason Starbucks failed in Australia?