A local bookstore has implemented a strategy where they not…
A local bookstore has implemented a strategy where they not only sell books but also host author events, reading clubs, and provide personalized book recommendations. They send out monthly newsletters featuring book reviews, upcoming events, and exclusive interviews with authors. This approach is designed to increase customer engagement by offering value beyond the purchase of books. This bookstore’s strategy is an example of:
Read DetailsAfter noticing minimal difference in quality among various b…
After noticing minimal difference in quality among various brands of paper towels, a shopper picks one somewhat randomly and evaluates the choice later, feeling uncertain if the decision was the best. This post-purchase behavior is indicative of:
Read DetailsA coffee shop introduces a loyalty program where customers r…
A coffee shop introduces a loyalty program where customers receive a free coffee after purchasing ten coffees. This strategy makes customers more likely to continue buying coffee from the shop in anticipation of the free reward. This marketing tactic primarily leverages the principle of:
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