NovaNote’s competency in designing and manufacturing efficie…
NovaNote’s competency in designing and manufacturing efficient, long-lasting batteries has made its tablets the fastest-growing brand of computers in the market. This competency, along with highly responsive tech support, has enabled NovaNote to increase its customer base and strengthen customer loyalty. Thus, NovaNote’s competency in designing and manufacturing batteries will be considered a(n)________ resource in the VRIO framework.
Read DetailsSouthwest Airlines (SWA) has enjoyed a sustained competitive…
Southwest Airlines (SWA) has enjoyed a sustained competitive advantage, allowing it to outperform its competitors over several decades. Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song airlines, respectively. Neither Continental nor Delta, however, was able to successfully imitate the resource bundles and firm capabilities that make SWA unique. Which of the following is this case an example of?
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