3.5 NAME 5 OUT OF THE 7 UNIVERSAL PRINCIPLES OF DESIGN AND Discuss their  impact on society. How it can solve problems for different needs in people with varying abilities. Give an example of EACH TO EXPLAIN YOUR ANSWERS. (10)

6.2 Name and discuss the 4Ps of marketing. (4)

  SECTION A: DESIGN LITERACY   QUESTION 1   [Unseen examples]

    Figure 3b   3.3.2 Figure 3b (2)

  TOTAL SECTION B: [40]

3.3 Choose from option A, B or C to decide  which style of typography / font is appropriate for an advert about ‘gender violence’ ? Explain your choice.   A.        Matura calligraphy B.        Franklin Gothic C.        Aharoni (2)

  TOTAL SECTION A: [30]

QUESTION 3 – GESTALT THEORY 3.1 Define the term ‘Gestalt Theory’. (2)

    Figure 2c   2.2.3 Figure 2c (2)

2.1 Refer to the two design styles in FIGURE E and FIGURE F below. Answer the questions that follow. Right click on the button below and open in new tab to view FIGURE E AND F   Write a comparative essay of approximately 200 – 250 words. Discuss the difference between the two designs in FIGURE E and FIGURE F. Refer to the following for each movement: •                Aims •                Influences •                Characteristic •                One designer from each movement , and one example that supports your argument. (20)