Source credibility in consumer behavior refers to the percei…
Source credibility in consumer behavior refers to the perceived trustworthiness, expertise, and reliability of the source delivering a message, such as an advertisement, endorsement, or product information. It plays a critical role in how consumers perceive and respond to marketing messages. Please identify which of the following statements are True about source credibility. Select all that apply.
Read DetailsAlex, a tech-savvy consumer, watches an online demo of an AI…
Alex, a tech-savvy consumer, watches an online demo of an AI-powered personal finance tool that helps users manage their budgets and savings. He is impressed by the tool’s intuitive interface and smart recommendations, and he immediately thinks, “This is exactly what I need to take control of my finances. I should start using it right away.” In this case, Alex’s thoughts are examples of _____.
Read DetailsMatch the following examples with the right term: Hedonic di…
Match the following examples with the right term: Hedonic dimension or functional dimension. Example 1: An advertisement shows how Dyson Airwrap and its tools work. What type of dimension is illustrated in the advertisement. Example 2. Maggie likes the new commercial about the health benefits of using an Apple Watch. The celebrity in the commercial explains how the technology works and shows how she uses it when she sleeps and when she exercises Example 3. Andrea likes an advertisement for candies because it reminds her of the times her mother gave her a candy as a treat when she was a child.
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