Heinz Chobani decides to meet with her team to problem-solve…
Heinz Chobani decides to meet with her team to problem-solve an organizational behavior involving multiple workers who “have fun” and “release steam” by playing food-related pranks (like replacing the low fat yogurt in co-workers’ refrigerator jars with mayonnaise), while a smaller number of employees complain that such office shenanigans are irritating, not to mention risky to anyone who has an undisclosed food allergy. Instead of meeting together to brainstorm ideas expressed by whoever is willing to speak up, Heinz has each team member write down his or her own proposals for possible solutions. Then, she shares all of the written suggestions together by writing them on a board and including them in a file for the whole team to evaluate. What is the name for Heinz’s method, which organizational behavior studies indicate is often more effective for generating a greater number of fruitful ideas than simple brainstorming?
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