The Wheel of Social Media Engagement includes the following five effects as drivers of social media: Information, Communication, Network, Cooperation, and Timeliness.

Luscious Locks Hair Company keeps a record of the gender and age of its customers so it can target emails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of ________ in marketing.

Modern Kitchen wants Giada De Laurentiis from the Food Network to mention its reclaimed butcher block counters in her blog. Modern Kitchen is willing to pay her top dollar because of her popularity. This is an example of

________ is/are transmitted by words, literature, and institutions from generation to generation.

Marketing enriches society by

In Philadelphia, foot-long sandwiches are called “hoagies,” while in many other parts of the country they are called “subs.” This is an example of the impact of

Manufacturers that use just-in-time manufacturing systems coordinate closely with suppliers to ensure that materials and supplies arrive just before they are needed in the manufacturing process. While these systems can offer advantages in terms of inventory costs, they must be carefully managed. If a firm found its just-in-time system was poorly managed, leading to frequent manufacturing delays due to missing parts, this system mismanagement would represent a(n) ________ in a SWOT analysis.

Emmy wants a very professional look for an interview with an accounting firm. A friend tells her about Posh Girl, a site that allows users to virtually try on clothes. It even offers an interactive “custom fit” feature. After checking out some options, Emmy takes her measurements and orders a dress without ever leaving her office. Virtually trying on a dress best describes which of the 4E framework objectives?

The reason most entrepreneurs start a sole proprietorship first is because:

Based on market capitalization in 2020 which company was doing better, Microsoft or Apple?